While replicating the breadth of services and depth of expertise found in agencies is an extremely challenging task, some online brands highly value direct management of the media buying process. For TV buying, there are many costs associated with the appropriate tools and research and measurement services that should be considered before taking the in-house plunge. The challenge of attracting talent with a niche direct response television buying background is also formidable, so should be considered.
After a brief discovery call, we will guide you through the cost of managing direct response television buying in-house and will facilitate introductions and negotiations with all the appropriate vendors. We are thrilled for the opportunity to help you consider the option of buying in-house!